Impulse Dynamics
Impulse Dynamics is dedicated to improving the lives of people with heart failure. Their innovative device and therapy – the Optimizer CCM system – is improving the quality of life for heart failure patients. Just as importantly, it’s giving these people much-needed hope.
Creative Director / Copywriter
This video tells the story of Lucy, her grandmother and the new hope they have.
A geo-fencing social campaign targeted Cardiologists attending the Heart Rhythm Society conference to let them know about the new hope Impulse Dynamics offers them and their patients.
Pre-show teaser posts on LinkedIn and Facebook got attendees’ attention as soon as they got to the conference.
In-conference posts reinforced our message of hope and drove attendees to Impulse Dynamic’s booth.
Post-show posts followed attendees home and reminded them of the hope Impulse Dynamic’s therapy offers them and their patients.
